Kampaigns

The sequence builder, step types, A/B tests, and enrolling leads.

• The sequence builder: actions, conditions, delays

  A Kampaign is a branching flow, not a straight line. Three building blocks cover everything.

• Every step type, explained

  What each action and condition in the palette actually does.

• A/B test your messages

  Give a message step a B variant and see which one gets replies.

• Templates and personalization variables

  Reusable copy with {{first_name}}-style variables and phrase rotation.

• Ways to enroll leads into a Kampaign

  Enroll by ICP, enroll everyone, or feed the Kampaign from its Lead Source.

• Sending safety limits — and why they protect your accounts

  Daily and weekly caps, working hours, and human-like pacing. The engine refuses to endanger a seat.

• Why a send is deferred, not skipped

  Outside working hours or at a cap, a send waits for the next window. Nothing is lost.