Every step type, explained

LinkedIn actions#

• Visit — view the prospect's profile. A warm-up touch; many people check who viewed them.
• Like — like a recent post. The second warm-up touch.
• Connect request — send the invite, with an optional note.
• Message — a direct message to a connection.
• Open message — reach someone who accepts messages from anyone, without connecting first.
• Comment on a post, Invite to event, Perform action — additional LinkedIn touches for richer flows.

Email action#

• Email — send an email with a subject and body, personalized per prospect.

System actions#

• Enrich profile — look up missing contact data mid-sequence (costs Koins, only on a hit).
• Add label / Remove label — tag the prospect as they move through the flow.
• Send webhook — notify an external system when a prospect reaches this step.

Conditions#

• If already connected · If accepted within N days (watches for the acceptance) · If email opened within N days (watches) · If they viewed your profile.
• If we have an email / a personal email / a work email / an enriched email / a phone number — route on the data you hold.
• If they clicked a link · If it's an Open Profile.